From a barely even bare-bones website to Professional Excellence
Client Overview
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Organization | |
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Industry | |
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Client |
Kathy Barnard LaPointe, Communications Director |
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Challenge |
Transform a minimal online presence into a professional and effective website that serves as a digital platform. |
Partners for Rural Washington Video Testimonial
The Challenge
Partners for Rural Washington came to Moff with what Kathy describes as “ground zero” – barely even a bare-bones online presence. As a communications professional, Kathy knew that a website is fundamentally a tool, and if it doesn’t convey the right messages, the organization fails to connect with its audience.
The organization needed:
- A complete digital transformation from a minimal web presence
- A warm, friendly, and informational website that’s easy to navigate
- A platform that would support their advocacy work and professional credibility
- An ongoing content management solution for a non-technical team
Partners for Rural Washington Old Site
Our Approach: Discovery & Strategy
Rather than jumping straight into technical specifications, we started with the fundamental question:
“What’s the tone and feel you want people to have when they visit the PRWA site?”
This approach resonated immediately with Kathy because it focused on the website’s core purpose – effective communication.
Collaborative Design Process
We presented multiple website design options and used a funnel approach:
- Started with broad concepts
- Gradually narrowed choices based on client feedback
- Refined until we achieved a site that accomplished their specific goals
Professional Knowledge Base
Our team demonstrated expertise while maintaining transparency – when we didn’t immediately know something, we committed to research rather than improvising solutions.
The Solution
We delivered a website that is:
- Warm and friendly – reflecting PRWA’s approachable nature
- Highly informational – supporting their advocacy mission
- Easy to navigate – Clear call to actions and a sticky menu make it easy to find what you are looking for
- Professional – establishing credibility with stakeholders
Partners for Rural Washington New Site
Ongoing Content Management
We implemented a streamlined content update process:
- Client sends content via email
- Less than 24-hour turnaround for updates
- No technical knowledge required from the client
- Consistent, professional formatting and placement
Results & Impact – Professional Validation
“We were meeting with a legislative staffer for a U.S. congressman up in Spokane… he pulled up the website, and the first thing he said was, ‘Wow, nice website.'”
This moment validated that the website successfully represents PRWA’s professionalism to key stakeholders, including government officials.
Operational Efficiency
The new website and content management system:
- Eliminated the burden of technical website management for the communications team
- Enabled focus on core messaging and strategy rather than technical implementation
- Provided reliable, quick content updates that support timely communication needs
Enhanced Communication Capability
The website effectively:
- Conveys the organization’s intended messages
- Supports staff additions and information sharing
- Provides a professional face for all audiences
- Facilitates the communications director’s work
Client Testimonial
“I’ve appreciated working with Moff from the very beginning because we started at ground zero. When I first contacted your team, it wasn’t like I had to explain exactly what I wanted. The first question Jeremy asked me was, ‘What’s the tone? What’s the feel that you want people to have when they come to the PRWA site?’ I appreciated that because a website is a tool, and if it doesn’t convey the messages that we want to convey, then we failed.” “The process for posting new content is so easy, and it takes a big burden off of me to know that I can just hand over my content, and it is going to be posted in the right place at the right time, with usually less than a 24-hour turnaround.”
Key Success Factors
- Message-First Approach – Starting with communication goals rather than technical features
- Collaborative Design Process – Multiple options and iterative refinement
- Professional Expertise – Knowledgeable team with honest communication
- Patient Partnership – Working effectively with non-technical clients
- Reliable Ongoing Support – Fast, dependable content management services
Services Provided
- Website Strategy & Planning
- Custom Nonprofit Website Design & Development
- Content Management System Implementation
- Ongoing Content Updates & Maintenance
- Technical Support & Consultation
Ready to transform your organization’s digital presence? Book a Free Call to discuss how we can help you achieve your communication goals with a professional, effective website that truly represents your mission.
