You have a product or service to sell or something valuable to say.
The question is – how do you write website copy that will keep your user’s interested and increase sales?
In this blog post, I’d like to cover some quick tips for creating clear and compelling website copy that you can implement today so you can start seeing results.
The very first thing I should mention is reading the book Building a StoryBrand by Donald Miller. Humans have been using story to communicate for thousands of years. It is the only form of communication that can hold a person’s attention for hours at a time. If your copy is not inviting customers into a story that solves their problem, then they will lose interest.
With that in mind, here are some tips for creating clear and compelling website copy:
1. Keep your website copy simple to increase sales
Sounds too easy already doesn’t it? The key is not to confuse your customer by using industry-specific language (the curse of knowledge) or causing them to burn too many calories to try and understand your offer. Your writing should be easy to understand and tell your customer how you or your product will help them. We recommend writing at about 5th-grade level. Here’s a nifty online tool to use to help make sure your writing is easy to read. By writing so people understand what you’re offering and how it will better their life, they’ll be more likely to use your services or buy your products.
2. Emphasize the benefits of using your products or services
Your writing should always emphasize what problem you or your product solves for your customer. People lose interest if you are not talking about how you can help them survive or thrive. Testimonials and statistics are a great way to position yourself or your company as a guide so your customer can be the hero. This is also a great way to show your customers that you empathize with them and that you are an authority in your area of expertise.
3. Practice makes perfect
The more you write, the better you will be. Write blog posts and the pages of your website, and then read them back as though you’re a customer looking at the website for the first time. Does what you read make sense? Does it make you want to buy something? Does it solve a problem?
4. Make your content scannable
If you look at your website and can easily tell what is being said with headlines only, you are doing a great job. Many people scan websites, and they don’t read everything. So you want to make sure your main points are highlighted or showcased in a way that allows your customer to get what they need without reading every single word.
5. Use a call-to-action
If you don’t ask your reader to do something, chances are they won’t. You have to tell them. Here are some example call-to-actions:
- Subscribe and Save 20% Off!
- Schedule A Free Consultation
- Book Now
- Shop Now
- Join the Community
- Start losing weight today!
And, speaking of call-to-actions…
Do you need some help with your website? Schedule a strategy call with me today. It’s free and takes only 15 minutes.